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Key Objectives & Challenges
During the development process, we focused on several critical areas:
- Speed of development and launch – the client needed the website delivered in the shortest possible time.
- Simplicity and conversion – clear UX and strong CTAs to maximize user engagement.
- Local SEO optimization – targeting clients specifically from the Los Angeles area.
Our Implementation
1. WordPress for Agile Development
We chose WordPress as the platform to ensure flexibility and fast turnaround. Custom blocks and optimized templates helped us build clean, efficient code with great scalability.
2. Lightning-Fast Load Time
We implemented several performance strategies to boost speed:
- Code minification (CSS, JS)
- WebP image optimization
- Caching and server resource tuning
Thanks to these, the site loads instantly—even on slower mobile connections.
3. Intuitive UX/UI Focused on Conversion
The goal was to convert visitors into leads. To achieve that, we:
- Placed Call-to-Action (CTA) buttons strategically
- Designed a clear and logical page structure
- Included testimonials and case studies to build trust
4. SEO & Local Search Optimization
To attract clients searching for AC repair in Los Angeles, we:
- Added relevant keywords in titles and meta tags
- Structured URLs and headers (H1-H2) for clarity
- Used Local Business schema markup to improve visibility in local search results
5. Mobile Responsiveness
Knowing that most users search for repair services on their phones, we made sure the site is perfectly adapted for mobile. Every element is optimized for touch, and the contact form is simple and quick to use.
Results: A Landing Page That Converts
The StandardPro website is a great example of how a fast, sleek, and conversion-focused landing page can deliver real business value.
Within just a few days, we launched a web presence that’s not only visually appealing but also built to drive results.
What we delivered:
- High-conversion modern design
- Ultra-fast page load
- SEO optimized for local search
- Fully responsive mobile version
- Smartly placed CTAs and simplified contact forms
